Boy and Dane English Essay Example

Boy and Dane English Essay Throughout the story â€Å"Dane† written by David Adams Richards, the poor friend of the main character, changes significantly. As the young boy gets older, his life begins to deteriorate. In the beginning the 5-year-old boy is a normal child but earns his own money so he can enjoy his childhood activities. As the boy gets older he begins to get into trouble by drinking and stealing. He dropped out of school even though he was top of his class, after he spend a few days with a ‘better off family’ during his hockey trip.Towards the end of the story he becomes an alcoholic, and briefly reconnects with his childhood friend, before being killed in a car accident. The poor boy earns his own money in order to play sports as a child. He plays on the hockey team and creates his own baseball and cricket team. He organizes games against other parts of town. While the other boys in the community played with slingshots and hunted birds or squirrels, â€Å"he hunted the neigh bor’s windows, porch flower pots, and the lights that shone near his street† (8) but he didn’t harm any animals.When the narrator took him to the movies the boy left him to be with other friends. To the surprise of the reader and the narrator he came back to watch the movie with his friend. During the movie the boy admits to the narrator that he snuck into the movie theatre that the narrator’s father owns, without paying. The narrator admits to doing the same thing at the ice rink and a bond forms between them. This is when the boy’s life begins to spiral downwards. As the story develops the boy’s life deteriorates.Even though he was top of the class in school, he had to repeat a year as he lost interest in school and began drinking. When he went on his hockey trip, he was spoiled by â€Å"one of the better families† (31) which showed him of all the things he couldn’t have. This is when he began his drinking on a regular basis. He broke into the theatre, after breaking out of jail, and stole cartoons of cigarettes and boxes of chocolates, and when he returned to the jail, he hid the items in his mattress.The prison is his second home. The reader can only assume he enjoys doing wrong so he can sleep in a real bed for a few nights. Although the young man is trouble in the town and an alcoholic, other teenagers look out for him when he passes out drunk in the snow. The people in the town are relieved that his life came to an end. The â€Å"people said it was for the best† (45) as there wasn’t much further downhill his life could go. Just a few days before the accident, he reconnected with his childhood friend.It’s not till the end of the story that we are given the name of the narrator, Jess. We are given his name while the drunken adult male is threatening to assault him. The very last two sentences in the story leave the reader with several questions. Was he the one driving the car, pos sibly drunk? Did a car hit him? Was he just a passenger in the collision? As the young boy develops into an adult, he changed his life dramatically and in the wrong direction. Richards D. A. â€Å"Dane. † Mercury Reader. Pearson Learning Solutions, 2011. 63-67. Print.

Evaluation of The Crucible Essay Example

Evaluation of The Crucible Essay Example Evaluation of The Crucible Essay Evaluation of The Crucible Essay On 4th December 2002, I performed a piece of acting based on the play The Crucible by Arthur Miller which was written in 1953, and set in Salem, USA in 1692. The play deals with peoples attitudes towards witchcraft.  In my group, we worked on different sections from throughout the play, before choosing two to perform as a final piece. The pieces we chose came from the beginning and ends of the play. In the first scene, I played the naà ¯Ã‚ ¿Ã‚ ½ve and timid servant girl Mary Warren. I then played a very contrasting role of Elizabeth Proctor in the last scene, where she consoling her husband who has been condemned to death. In preparation for our work, we looked at the first scene of Macbeth, involving the three witches. This made us think about the stereotypical images people have of witches. We also used patterns of voice and movement when casting a spell. This was different to our work on The Crucible as we performed it in a much more stylised way, compared to the naturalistic style of the conversations and costume of The Crucible. I had also previously performed a devised piece of theatre called Quinque. In this piece we explored the different views of witchcraft over different time periods, one of which was in the seventeenth century. This piece showed the quick and irrational judgements people made towards witches, as they do in The Crucible, which helped me play the frantic Mary Warren, who gets very emotional about the charges that would be made against them if they accused of witchcraft. My part in the first scene was fairly small, when I played Mary Warren, the servant to the Proctors. She is a very lonely and innocent girl who is shocked and scared by the witchcraft in the town. She is only a little younger than Abigail, yet feels very intimidated by her and her power. I showed this in my performance by not being able to look Abigail in the eye, instead bowing my head and fiddling with my sleeves. I also back way from Abigail, and try to get closer to Mercy for support when Abigail is threatening us in her speech: Now look you.I can make you wish you had never seen the sun go down! Mary also feels very intimidated by John Proctor as he is her employer. This is shown by the way she is startled by his entry, and to add to this effect, I started to make my voice stammer when she was offering excuses but being humiliated by him. Our second scene was a duologue between Elizabeth and John Proctor. I played Elizabeth, and we had to try and create the very tense, unnerving atmosphere. The pace of the play had slowed down, and we had to make sure we varied tones of voices as it would have been very easy to have a hushed conversation with no movement. Because f the lack of movements, the ones we made had to be carefully planned, as though they had a purpose.  Our final piece went smoothly once everyone had learnt their lines, and the period costumes added the finishing touches to our characters. I feel our performance would have been better if we had been more focused in rehearsals, and I have learnt that concentration is very important for future productions.

Human behavior in social work practice Article Example | Topics and Well Written Essays - 750 words

Human behavior in social work practice - Article Example Providing moral support falls under the theory of systems perspective. Systems perspective insists that. Without a doubt, social work adopted functionalist sociology, a theory that states social elements stay consistent throughout time. From my perspective, it is important to rectify with these issues. Social issues plague individuals because they are the key source of problems with interpersonal communication. Most women are unable to read and challenge their analytical skills at a higher level. The lingering social norms that plague the existing in the system has undoubtedly have limited the potential of women to excel in this society. Hence, this theory must be utilized to disregard these notions. I agree with the approach of the social worker. I think it is crucial to harness the development of young female workers. Female and close knitting group obviously helps Manesha with loneliness. As social workers, it is cognizant to have this in mind to help these young women gains self-confidence back. Additionally, it empowers individuals to harness self-growth confidence in order for them to be successful. As a social worker, I find it imperative to implement social cognitive theory in this issue. One element that I disagree with is the fact that was to assimilation and co-ethnic communities. I think there should be balance of understanding the social needs of women struggling to immense themselves in this environment. There should be more emphasis undoubtedly on the methods to conquer this assimilation. One of the biggest challenges that women immigrants and minority business owners face is assimilation, in case of Manesha. Imagine coming to a country with different trends, customs, and not understanding how protocols work? This is one of the biggest challenges for women and business owners that are immigrants. Assimilation and penetrating a customer base really does create many barriers for new entrepreneurs. This

Glo-bus report Essay Example | Topics and Well Written Essays - 1250 words

Glo-bus report - Essay Example The performance target forecasting gives the performances of EPS, ROE, credit rating, image rating AND year end stock price that the management of D Crystal Company has set for the next two years. The report also provides the support for the forecast that the management has set. There is detailed analysis for the company’s competitive strategy in entry-level cameras. The report gives account of how the strategy has evolved for the last two years that the current management team has been in place. The report documents on how the different geographical regions influenced the company’s strategy. There is an explanation of how the geographical regions made the company consider different strategies for these regions. The report documents on the results of using these strategies in the regions that were analyzed. The report gives a detailed analysis on the company’s competitive strategy in the multi-featured cameras. There is a vivid explanation of how the strategy has evolved all over the years. The report gives a detailed on the reasons why different strategies used in the different regions compared to the other regions. The report concludes with the vision of the management were they want the company to be in the coming days. The report gives a detailed analysis on the challenges faced by the management. ... These is equal to the dividing the profit with the number of shares of the common stocks outstanding at the end of the year (Inc). this is presented by an EPS graph below for the The individual company EPS value appears under column of each year. The numbers in the numbers in the parenthesis below the yearly column represents the management team targets for EPS that year and the investors expect the same. The companies represented by bold numbers meet the investors expected EPS targets. The final column at the EPS is normally representing the sum of all profits the whole year computed and divided by the sum of common stock for all the year computed. This column gives the summary of the companies EPS for the years presented for a given data. The EPS graph gives the companies count for the stock sales and purchase of common stocks that the company may have made over time. The graph helps in determining the game to date score of the investor expectations and best in industry standards. The analysis. For the last two years, the EPS of the company has been reducing to a level that is below the investors’ expectations. Due to the low market in the Asian, Europe, Latin America and North America region is low. The target that we would set for the next two years will also be low as we have to review our strategies for these regions since the sales are very low. The incentives to use to raise the are more vibrant advertisements. ROE analysis. The return on equity scores is determined by dividing the the net profit by the average of the beginning of the year shareholder equity and end of the year shareholders equity. During the past two years, the company did not meet the investor expectation for the ROE targets. The ROE targets for the last two years are

The Function of International Marketing Strategies Assignment

The Function of International Marketing Strategies - Assignment Example The Freitag enterprise is now a booming success, selling bags from 350 locations across the world in Berlin, Cologne, Davos, New York, Hamburg, and Zurich (FREITAG, 2011). They also have an online shop, which adds to their revenue massively. The factory in which these bags are made is situated in Switzerland, near the cross-city highway, which was part of the initial inspiration for the first bag in 1993. This brand has become well known and loved in several locations across the world, especially Japan and England, all in a span of just a few years. The main headquarters is in Zurich, in the country to which it not only belongs but also one with one of its highest number of consumers. Like every business, Freitag has had its setbacks and shocks during periods of recession. The solution it chose to such problems was diversification and expansion in geographical markets, rather than reducing the existing operations. For such expansion, the board of directors is currently searching for the right locations. As a Freitag employee, I would like to suggest the Brazilian market to them. There would be several benefits of entering this market, of example the high population and further expected growth rate, the free market economy, their exchange rate, highly developed telecom sector, and finally, Brazil’s elevated purchasing power parity.Initially, Freitag will capture 8 to 9 percent of the market, a goal that it plans to achieve by the time their second year-ends. After this is achieved, it will move on to establishing itself as a fashion brand. The cities it will initially be introducing its product to will be the large cities of Brazil, for example, Brasilia, Sao Paulo, Salvador, Rio de Janerio, Manaus, Curitiba, Belo Horizonte and Rio de Janerio. It will offer these new customers a retail price of 100 Brazilian real and will present its product as being innovative, refreshing, and tailored according to the specifications

Design And Atmosphere In Customer Expectations About Restaurants

Design And Atmosphere In Customer Expectations About Restaurants What defines a good restaurant? A good location, wide variety of food offered and prices certainly are crucial factors but the best food in town wont help a restaurant out if the ambience is just not right and customers dont feel comfortable. Some like it entertaining and lively, others prefer quieter atmospheres. Perfect Design cant promise a charming atmosphere but can sometimes even seem boring. In this study different categories of restaurants will be identified, combined with an empirical research using three restaurants of different categories. Every important aspects of atmosphere creation will be explained and recommendations will be given. 1 Introduction and statement of relevance Aims of the BBA Thesis The aim of this Thesis is to identify the special aspects of customer satisfaction and analyze the importance of design and atmosphere in a hospitality establishment, specifically in a restaurant environment. It will examine whether or not design is an important factor shaping customer expectations about a restaurant. Different techniques of interior design and atmosphere creation will be identified such as usage of colors, lighting, use of smells and music. Further the thesis will explore successful design concepts in the Hospitality industry. The human senses that can be stimulated by design will be discussed and the therefore created emotions and their possible benefits to the hospitality industry identified. It will show how ambience affects consumer behavior and whether it can serve as a critical factor in determining the success or failure of a business. The thesis will also include examples of such successful design concepts. Analytical Procedure Publications will be studied and used to give an understanding of the term design, in relation to ambience creation. Different techniques and terms of design will be explained with the help of several publications provided in the list of resources. After giving the overall understanding of the given topic, the actual research analysis begins. Using the website www.onlineumfragen.com, an online questionnaire was designed, featuring pictures of three restaurants of different design categories. First there are questions about the overall design and atmosphere aspects of each individual restaurant (named Restaurant A, B and C in the questionnaires). Later the respondents will be asked to choose one of the three to plan a special event (e.g. their birthday) at. Choosing to conduct the survey online gave the opportunity to define a population using networks such as Facebook (www.facebook.com). A group was created on April 22nd 2010 and 1427 people were invited to join the group and kindly asked to complete the survey. After a week, the group was closed on April 29th. By then 201 people took part in the survey. After defining the relevance of design as a factor in customer expectations about a restaurant and how it therefore affects satisfaction by the example of three restaurants, the paper will give recommendations to enhance customer satisfaction and then conclude on the findings that were determined by the study. Restaurant Design In past times Interior Architecture or Interior Fitting described the very same process but the term Design became much more appropriate in todays world. Besides planning and handcraft Design involves intention and craftiness. Restaurant Design requires experience and precise know-how. Looking at the industry one realizes that there is a lot of competition in an immense marketplace. Chances of surviving challenges like an economic crises or even just a change to a new trend seem very low nowadays. According to Kotler (1983) the field of Marketing Research identified the importance of design and atmosphere in restaurants. The meaning of the total product gained importance, meaning the Restaurant and everything that comes with it. The tangible product, meaning the food and beverage aspect of the Restaurant play a minimal role in the buying decision of the customer. Kotler even claims that in some cases the atmosphere alone influences the buying decision the most. Design creates a new world of experiences In any given situation, whether in an upscale restaurant, in a dining car of a train, a simple tavern on the countryside, the guest should always be the center of attention. In any successful business t is essential to care about the customer and try to fulfill his or her needs by all means. Especially in todays world, consumers are looking for change and want to get away from it all. This also means that it is not sufficient anymore to count on having a renowned chef and excellent food in your restaurant anymore. It is more and more necessary to distinguish your restaurant through first-class service and create that special atmosphere in which guests will feel comfortable and the more will be animated to consume. It takes much more than simply changing the color of the walls, putting up new curtains, changing the lights, buying new tableware or furniture when planning and designing a restaurant. The architecture and the design of the actual space create the stage for the play, in which the idea and concept of the owner or designer have to be visually translated to the guests. The challenge here is to prepare guests for a culinary experience. This can be achieved through the right use of colors, materials and lightning to stimulate all five senses and thus prepare for consumption and pleasure. Significance of design and atmosphere in Restaurants Eating out has become as much a lifestyle choice and form of entertainment as a source of nourishment. (Ryder, 2007) The 7th P of Marketing and the 5 Senses of Man The 4Ps of Marketing (Product, Price, Place and Promotion) have for a long-time counted as the Marketing classics. When looking at the Marketing Mix of a service we shall add three more Ps. These are: People, Process, and Physical evidence. People in this case simply means Staff should have the appropriate interpersonal skills, attitude, and service knowledge to provide the service that consumers are paying for (Service Marketing Mix: The 7Ps). Process refers to the systems used to assist the organization in delivering the services. More important in this study though is the last of the Ps: Physical evidence. Physical Evidence is the element of the service mix, which allows the consumer again to make judgments on the organization. If you walk into a restaurant your expectations are of a clean, friendly environment. On an aircraft if you travel first class you expect enough room to be able to lie down! à ¢Ã¢â€š ¬Ã‚ ¨Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organizations perceptual plan of the service. (Service Marketing Mix: The 7Ps) Now besides this crucial 7 Ps, there are also the 5 S that are of importance here. In other words, it the 5 senses of man play a fundamental role in the buyers decision-making process. Man gathers all information through his environment. We experience our surroundings through our senses of sight, hearing, taste, smell and touch. Since Man is exposed to a stimulus satiation by todays industry, the sense of sight evolved as main criteria for perception of the surrounding environment. The sense of sight The sense of sight is the most dominant of senses in todays times. 70 to 80% of our perception is influenced by the sense of sight (Sehsinn). The human sense of sight can and should be stimulated in many ways by gastronomy. The interior furnishing, the color schemes, the lightning techniques, various design contrasts, the cleanliness of the establishment and even the appearance of the staff are significant aspects that can determine the success or failure of a business. All these factors also help to create a lasting image of the establishment in the customers mind, and can therefore result in to a customer that will return and recommend the restaurant to friends. If these aspects fail to stimulate the sense positively, the customer is sure not to return. The sense of hearing The sense of hearing allows Man to experience sound, noise and words and is fully developed already 4 to 5 month prior to birth (Senses, 2007). In Gastronomy there are multiple ways to stimulate this sense, on one hand there is the background music that is often used to create a certain ambience. Conversations among guests or staff or even between guest and staff and also noise that comes out of the kitchen can function as a stimulus. The soundscape should be lively, but not too loud and definitely not too silent. The acoustics can be well directed by means of carpets, sound absorbing materials, tablecloths and other dà ©cor. Depending on what kind of atmosphere one would want to create, the choice of music is another crucial factor. A line must be drawn between establishments like the newest In-restaurant in New York City and that charming Brasserie in Paris Saint Germain. One could say there lie worlds between the two and this must also be implemented when choosing the music. In G eneral one can say that the younger Generation is used to louder sound than the older, but in most hip restaurants in New York, the music is so loud there is barely any talking. Now imagine that soundscape in the charming Brasserie in Paris. So when making the choice about music volume one should consider the mean between the target groups and also not forget to adapt to the type of image and ambience one would want to transmit to the clients. The sense of taste The sense of taste is the least developed of all senses. Due to the fact that Man can only distinguish between 5 tastes it is almost unbelievable how a sense like that can determine our quality of life and joy for life to that extend. The older we get, the less we taste. A newborn child has about 10.000 taste buds, whereas adults only have 5.000 on average. (Senses, 2007) Man can only taste four qualities. These are: sweet, sour, bitter and salty. Other tastes are tasted through smelling, either through the nose or through the mouth and throat. The sense of taste is undoubtly the one of the most important factor for customer retention, but not anymore the most important in gastronomy. The menu and the quality of the food are factors that can determine the success of a business. If the food is good, the guests are more likely to turn a blind eye on shortcomings in the design and atmosphere. The optimum and everyones promise to glory and success is a good combination of the both, since customers are willing to consume more and with more pleasure if the right ambience is created around them. (Ryder, 2007) The sense of smell A designer who creates objects and spaces engages our sensations of touch, sight, and sometimes hearing. But what of our noses? Despite olfactions unmatched ability to evince memories and emotions-two essential objectives of design-smell is a relatively untapped medium in design practice. (Black, 2010) In gastronomy there are ways to market services through smell. The appetizingly smell of fresh prepared food, freshly brewed coffee, baked bred or even the smell of flowers can stimulate the sense of smell and therefore put the guests in a consumption mood. Strong body odor of staff or disturbing smells of the kitchen should be avoided as guests will feel disturbed and their appetite will probably be gone with the smell. Eva Wisten (2010) even goes so far as to claim that scent itself can be decribed as a form of design. All of the categories and critical tools we normally apply to design can also be applied to scent, from the recognition of a balance between means and goals, to the different degrees of engagement with the rest of the world. (WISTEN, 2010) Wisten further explains in her article that scent is already being used widely as a design element. Manufacturers seem to be reaching a tipping point of awareness that scent is important in creating a total brand experience. For example, casinos, hotels, private clubs, new automobiles are often designed with signature scents. (WISTEN, 2010) Scent can play a more emotional, expressive, and even functional role in our daily lives. Since Mans associations with scent are incredibly strong and cognitively bonded with memory and prior experiences, scents might open up new ways to learn and remember. Becoming more alive to scents will also add texture, depth, and richness to our everyday experiences, if we can find ways to incorporate them that move beyond air fresheners and analogs of natural scents. (WISTEN, 2010) Also, a scent can be used to tag objects and places and accordingly build associations and habits. According to Wisten (2010) it would therefore enable customer retention on a brand new level. (Black, 2010) The sense of touch Unfortunately the importance of the sense of touch is often underestimated in tourism. When exploring their surrounding, people like to look, taste, hear and smell but they also explore by touching the materials and even enjoy touching pleasant materials. A soft blanket in a Hotel room or comfortable chairs in a restaurant are factors that also determine a nice atmosphere. As mentioned above, the choice of materials is also important not only to the eye but even more so to the sense of touch. (ÃÆ'-ller, 2009) The science of colors Color. A characteristic of light or of surfaces or object that is perceptible to human vision and that is described by various color names, such as red or blue. (Pile, 1997) Colors stimulate all our senses; they are linked to our subconscious knowledge and memories and therefore create certain associations (Stadler, 2010). People try to flee the routine, to relax from the daily stress and to regenerate, but to be able to do so the atmosphere as to be right. Using colors, designers can stimulate the senses and therefore create moods or create different and completely new atmosphere (Stadler, 2010) It doesnt necessarily mean that everything has to be as colorful as it gets, but putting the right contrasts or accents and harmonizing design elements already does the trick. In other words extreme unity of colors leads to under-stimulation whereas extreme complexity leads to over-stimulation. Harmony is a dynamic equilibrium. (Morton, 2008) Understanding the science of colors is important to be able to create moods and emotions and direct guests to consume with pleasure. The world is too colorful to leave a wall blank and white, on the other hand loud colors arent the optimum either and can lead to unwelcomed side effects (Stadler, 2010). The use of colors belongs to one of the most fundamental possibilities to influence our surrounding and our wellbeing. Classification of colors There are three so called elementary or primary colors: Red, Blue and Yellow (Figure 1). In traditional color theory, these are the 3 pigment colors that can not be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues. There are secondary colors that are created through mixing two of the primary colors with each other: Green, Violet, Orange (Figure 2). Blue and Yellow make Green, Blue and Red make Violet and Red and Yellow result in Orange. There are also tertiary colors that are formed by mixing a primary and a secondary color. Thats why the hue is a two-word name, such as blue-green, red-violet, and yellow-orange as seen in Figure 3. (Morton, 2008) Figure 1 Primary Colors: Blue, Red and Yellow Figure 2 Secondary Colors: Green, Orange and Violett Figure 3: Tertiary Colors: Yellow-Orange, Red-Orange, Red-Purple, Blue-Purple, Blue-Green and Yellow-Green. Effect of colors Before discussing the impact of specific color hues, there are some more general observations that need to be noted. It is widely accepted to order colors into general families of warm, cool and neutral colors. (Pile, 1997) Warm colors: The word warm has another meaning here, in the same sense as we speak of a warm greeting, a warm friendship or a warm atmosphere. The hues on the warm side of the color circle are: red, orange and yellow, including all their shades, tints. These warm colors are generally understood to create a cozy, comfortable, homelike and pleasant atmosphere (Pile, 1997). Experiments also have shown that interiors with primarily warm color shemes will appear comfortable to occupants even with the actual air temperature lower than required to achieve comparable comfort in identical spaces using cooler colors. Cool colors: Every shade and tint of the green-blue-violet side of the color circle fall under this term. They are related with calm, relaxing and more contemplative experiences. Cool colors tend to lower the sense of actual air temperature and therefore are often preferred in spaces where excessive heat (climatic or artificial) can be anticipated. At an extreme, cool colors may have a negative and depressive psychological impact (Pile, 1997). Neutral colors: White, Black and Gray fall between warm and cool, having less intense psychological impact and therefore in its extreme form may have a bland or boring effect. In its positive uses, neutral colors may propose businesslike, practical and utilitarian atmospheres with a minimum of emotional content (Pile, 1997). According to Molton (2008) colors have the power of conveying a mood or message. It can make or break how people perceive a business or a product. As evidence, consider the $23 million in sales made by Heinzs green ketchup. In the following abstract the effects of individual colors will be identified. Blue: Molton (2008) claims that blue color can work as appetite suppressant. Blue colored food is not a common occurrence in nature. There are no such things as blue salad, blue meat and besides blueberries, the color blue just doesnt exist a significant quantity of natural food color. Looking at Figure 4 one will admit that this dish with blue colored rice looks everything but tasty. Figure 4 Blue Rice, Cherry Tomatoes and Pork (http://i67.photobucket.com/albums/h289/cyberpete/Cooking/PICT0254.jpg) Spaces appear bigger in size and seem chilly and clean. In Interior Design one should use the color blue only in spaces to relax, for example in the Wellness area of a Hotel, where red would have the opposite effect. Red: Red is claimed to be a dynamic and aggressive color. It stimulates psychologically and physically, enhances labor and movement and even encourages dancing. Not only venues with a dance floor make successful use of this color but also restaurants use red in dining environments, since the right shade of red can work as an appetizer (Mahnke, 1996). It activates metabolism and blood circulation of the body as it signifies pure energy. However it can also appear overwhelming and result in irritated guests (Morton, Color Matters, 2008). Yellow: Yellow brings the sunshine in. The color has the effect of lightning up bad mood and puts a room into a sunny and positive atmosphere. Spaces even appear bigger and more vital. It enhances concentration and stimulates the mind towards a positive attitude even in combination with darker colors. It is commonly used in Cafà ©s and Bars since yellow inspires conversation and communication. In gastronomy it can be used to keep guests longer and therefore make them willing to consume more (Mahnke, 1996). Green: Green has a calming effect on people; it gives a feeling of balance tranquility, and security. The color is often used in conference rooms in Hotels (Pile, 1997) as it stands for creativity and willingness to learn new things. A green room appears vital and has a regenerating effect on the human organism. The color seems friendly and relaxing. Green is neither a cold nor a warm color, often it is understood as a neutral pole between the two. Orange: Orange can create a cheerful warm and comfortable atmosphere. It is known as the friendly and social color in Interior Design (Pile, 1997) that also has the ability to enhance appetite (Mahnke, 1996). Brown: Brown as used in interior decorating has the effect of giving a rustical and comfortable atmosphere. White, Black and Grey: White, Black and Grey belong to the so-called non-colors. They are perfect combined with other colors. However if too much black, white or grey is used in interior decoration it can give a feeling of heaviness and darkness. These colors make better use as neutralizers or contrasts to other colors (Pile, 1997). Color in Restaurants According to John Pile (1997), Restaurants call for a particularly sensitive use of color. An inappropriate color scheme might be the cause for a restaurant to fail even if it might have been successful otherwise. As mentioned in the previous abstract, appetite is very strongly affected by light and color. The sight of a blue cake wouldnt make your mouth water as much as it did when it was chocolate-brown. The experience of eating can be made more pleasant or less so, through the choice of color in surroundings. Experience suggests that certain colors are best avoided entirely; these include black, darker or cold grays, strong tones of violet and yellow-greens. (Pile, 1997). Pile further states that the color red is believed to be stimulating to the appetite and other warm tones tend to generate a comfortable atmosphere but should be used with moderation along with stronger accent colors. To conceal spots and soiling in a restaurant establishment, it is usual to choose certain colors, materials and patterns, however the color of such areas as tabletops, linens, dishes glassware and menus, that take in most of the diners field of vision of the restaurant, should be considered along with the colors of the rest of the interior space (Pile, 1997). In his book Color in Interior Design, John Pile claims that even the style of food should have an effect in color choice. He states that in fast-food outlets, cafeterias and other restaurants where a rapid pace of service is anticipated, the choice of bright colors and strong contrasts have the best effect. Restaurants with more traditional style, perhaps serving better cuisine at a more leisurely pace and probably even at higher prices, are better served by softer, warmer tones seen under a lower level of lighting. The use of natural wood tones, metallic elements, and mirrors are traditional elements in bar areas. Dining rooms of traditional clubs are commonly developed in tones of brown and tan suggesting a masculine atmosphere while lighter tones of cream, beige and yellow relate to a more varied clientele. (Pile, 1997). There are certain types of restaurants, such as Seafood restaurants, that have developed a tradition in style and setting, using natural wood for tabletops and floors along with areas of off white, tan or brown in other elements. The color Blue is a favored accent color, as it supposedly is associated with the sea, but it should definitely not be used in excess as to avoid a cold and unappetizing effect. Various national cuisine style restaurants can also be emphasized through use of color, such as white and red in Austrian or red green and white in Italian restaurants, but such associations are not essential and always threaten to turn to clichà © when they are overdone. Customer Satisfaction Questionnaires Importance of customer satisfaction Customer satisfaction depends on a product perceived performance in delivering value relative to a buyers expectations (Philip Kotler, 2006). The buyer will be satisfied, according to whether or not the products performance meets the expectations. Expectations are based on experiences, opinions of friends and market information and promises. New Baroque Introduction of New Baroque Venues of this category feature exuberant lightning, decadence and pattern. Many restaurants take their cues from this approach, yet are rather more contemporary with just the odd extravagant flourish. (Ryder, 2007) The restaurant chosen to represent this category in this study is the Cospaia in Brussels, Belgium. Figure 5 Restaurant COSPAIA, Brussels, Belgium Design Concept of Cospaia The concept is unique and mysterious. For Cospaia Jan Tindemans united a passionate designer and an exclusive location. The myth starts immediately with the location of Cospaia on the Boulevard de la Toison dOr. Many habitants and visitors of Brussels will surely remember some of the famous eateries that used to occupy this location. The entire neighborhood breathes luxury and coziness. Exclusive boutiques and first class hotels in the immediate vicinity, the Brussels Financial heart, the Embassies and the European quarter all within walking distance. It is a dream location for a new style restaurant with international ambition. Cospaia will easily fit in that exclusive list of addresses next to Cafà © Costes in Paris, Bank in London, Vau in Berlin and Arts in Barcelona. Marcel Wolterinck, an internationally recognized designer has created the interior design. (http://www.cospaia.be) 5.3. Presentation of Results from Questionnaires Global Views Introduction of Global Views Various aspects of other cultures and countries inspire the designs of restaurants of in category. Asia is continuing to lead the way as major influence in restaurant design in cities of the western world, whether or not it reflects the cuisine on offer. (Ryder, 2007) Representing the chapter Global Views in this study will the Megu Midtown in New York City, USA. Figure 6 Restaurant MEGU, New York City, USA Design Concept of Megu Designed and created by Yasumichi Morita and his Japenese based team Glamorous. For the first, Megu owner Mr Koji Imai asked Morita to introduce real Japanese beauty to New Yorkers. (Ryder, 2007) The design team Glamourous chose to blend traditional and modern Japanese times. Authentic and avant-garde Japanese ingredients are combined to suit every palate. The overall dà ©cor is filled with customary Japanese interior accents, complimented with a contemporary ambiance. The rich fabrics, the highest-grade wood materials, and the artistic integrity were upheld in the construction of MEGU Midtown. To express the rich design of Megu, they made the design rise vertically. Almost everything about the design in the main dining room points from the ceiling to the floor. The lamp pillars, the family crests that cascade from top to bottom, and the 27-foot long hand drawn mural of tigers. When the guests arrive, they walk up the stairs to the mezzanine and then descend to the main dining room when their reservation is ready. In the waiting bar there is illuminated photographic art conveying the heart of Japan, on 7-foot Kimono fabric pedestals. The visual delights at MEGU Midtown in terms of design are, the lamp pillars, the family crest emblems, the open sushi and Teppan-yaki kitchens, and the 500 pound Crystal Chandelier. Using the high ceilings and the wall-to-wall windows they have created another distinct and wonderful space. (www.megurestaurants.com/phi losophy) 6.3. Presentation of Results from Questionnaires Modern Classic Introduction Modern Classic Simple dining spaces that often feature classic designs from the twentieth century belong to this category. The interiors dont rely on any design tricks, themes or grand gestures. Instead the designers rely on the beauty of natural materials such as marble and stone for adornment. (Ryder, 2007) the example of this category presented in this study is The Modern in New York City, USA. Figure 7 Restaurant THE MODERN, New York City, USA Design concept of The Modern Inspired by the Bauhaus movement, The Modern was created by architects Bentel Bentel. The design plays a major role in every aspect of the dining experience at the Modern. Open, elegant and filled with light, the Dining Room offers views of the Abby Aldrich Rockefeller Sculpture Garden. Both the Dining Room and Bar Room are adorned with furniture and tableware from modernist greats, with a focus on Danish design. (http://www.themodernnyc.com) 6.3. Presentation of Results from Questionnaires Research Design Research Design The type of research design is very important for the whole study and is a major factor for the significance of the results. In the case of this study a quantitative research design was chosen. Ryder (2007) defines restaurant design styles thematic categories: Global Views, New Baroque, Modern Classic and High Concept. In this study three categories were chosen as examples: Global Views, New Baroque and Modern Classic. Then one restaurant out of each of these categories was elected to represent the category. While preparing the questionnaires some recommendations were kept in mind. The length of the survey played an important role. The survey was designed online in English language only. It was kept in mind to keep the survey answer possibilities brief and simple. Three different pictures of different restaurant were implemented in the survey. This was done using the website http://www.onlineumfragen.com. Questions about the overall design and atmosphere relating to each picture of the three restaurants were created (Bitner, Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses, 1990) (Kisang, 2005) and (Wakefield Blodgett, 1999). After completing the general questions about each individual restaurant, the participants were asked to choose one establishment to plan a special event at (eg. their birthday party). The population was defined using the social network website http://www.facebook.com. A group was created and 1427 people invited to join. After one week of data collection (April 22nd April 29th 2010) the survey went offline and the analysis began. By then there were 201 samples in the study. Besides the Personal Data Information and the question where respondents are asked to choose one of the three restaurants for a special event, there are solely rating scales in the survey. All respondents completed the questionnaires through the website only. After some adjustments and the preparation of the data collected, the Data then was exported into the Program SPSS, ready for further analysis. The complete questionnaire can be found in the Appendices. Data analysis Demographics After one week of data collection a proud sample of 201 respondents was achieved. This abstract will give an introduction to the population of the study. 126 of the respondents in the survey are female, that leaves 75 male respondents (Figure 1:Gender). Figure 2: Age shows that 14 respondents were younger than 20 years old. The majority of respondents (98 respondents) are between 21 and 24 years old. 69 respondents are 25-29 years of age and 20 respondents are older than 30 years. Figure 8: Gender Figure 9: Age There are 121 respondents still at University and 70 respondents who already have graduated from University. 9 participants have a High school Diploma and 1 completed an Apprenticeship (Figure 6:Education). 115 Students took part in the survey. The remaining respondents are White-collar workers (2

The Role of Intra-party Opposition in National Liberation Movements Ess

The Role of Intra-party Opposition in National Liberation Movements By and large, in the latter half of the twentieth century a regime change has meant the victory of a leftist national liberation movement over an oppressive power; whether the new regime makes good on its stated purpose of delivering justice to its people has not evidenced such a standard pattern, however. While liberation movements such as the African National Congress (ANC) in South Africa were able successfully to convert their role as revolutionary â€Å"freedom fighters† into democratic participation in the state (Connell, 9), movements such as Castro’s Cuban Revolution, while accomplishing regime change, failed to deliver a successful state. This paper suggests that lessons can be derived from these cases that apply to the Palestinians’ national liberation movement, in that intra-movement conflict that often appears â€Å"intractable† may in fact be a specific prerequisite for a successful regime change into the hands of the Palestinian Authorit y. Dangling today somewhere between the role of a state and a non-state actor, the Palestinian National Authority (PA) was chartered after the Oslo Accords to fill the governmental role in the would-be state of Palestine. Headed by Yassir Arafat, the PA provides an internationally recognized manifestation of the Palestinian Liberation Organization (PLO), which became the voice of the Palestinian nationalism movement since Israel’s independence in 1948. The ongoing transition of the PLO from a national liberation movement (and a distinctly non-state actor) to the ruling government party in a Palestinian state has proven difficult due not only to the controversial nature of the issue of a Palestinian state on ... ...nd National Liberation in Latin America : three decades of guerrillas and terrorists 1959-1990. Florida: North-South Center, University of Miami 1991. Rubenberg, Cheryl. The Palestinian Liberation Organization: Its institutional infrastructure. Belmont, MA: Institute of Arab Studies, Inc., 1983. Rubin, Barry. The Transformation of Palestinian Politics: From revolution to state-building. Cambridge, MA: Harvard University Press, 1999. Segal, Jerome M. Creating the Palestinian State. Chicago, Il: Lawrence Hill Books, 1989. Silverburg, Stanford. Palestine and Internatinoal Law: Essays on politics and Economics.Jefferson, NC: 2002. Staten, Clifford. The History of Modern Cuba. Westport, CT: Greenwood Press, 2003. Younis, Mona. Liberation and Democratization : the South African and Palestinian nationalmovements. Minneapolis, MN : University of Minnesota Press, 2000.

Rationalist Vs. Romantics Essay

Writers during the Revolution were classified as either positivist or romantic. but whether they were classified as positivist or romantic depended on their manner of composing. Positivist and romantic writers wrote smiliarly utilizing the same techniques. but they besides were different from each other. A positivist writer during this clip period was Patrick Henry. In the Virginia Convention of 1775. Henry stood up and gave a address. Its topic was about Independence that they need from Great Britain. Henry believe that â€Å"No adult male thinks more extremely than I do of the patriotidsm. every bit good as the abilites. of the really worthy gentlemen who have merely addressed the House† ( 1. 1 ) . Henry is stating that their nationalism is the feeling they need so they can interrupt away from England. One of the sentence structure that Henry uses is an Anaphora. Henry repeats the word battle twice in the 4th paragraph. and correspondence is besides used in the transition. In the 4th parapraph. the writer uses period sentence. â€Å"If we wish to be free-if we mean to continue inviolate those incomputable privileges for which we have been so long contending-if we mean non meanly to abandon the baronial battle in which we have been so long engaged. and which we have pledged ourselves ne'er to abandon until glorious object of our contest shall be obtained. we must contend! I repeat it. sir. we must contend! An entreaty to weaponries and to the God of Hosts is all that is left of us† ( 4. 22 ) . Rhetorical schemes are what Henry uses to do his address more effectual. Arguementation is used throughout paragraph 4. by inquiring rhetorical inquiries such as â€Å"Shall we gather strength by indecision and inaction† ( 5. 6 ) . Appastion is used in paragraph 6 with â€Å"Gentlemen may shout peace. peace-but there is no peace ( 6. 2 ) . A romantic writer of this clip period was Ralph Waldo Emerson’s From Nature. Emerson uses figures of address such as imagination. He says. â€Å"But every dark come out these minister plenipotentiaries of beauty. and light the existence with their admonishing smile† ( 1. 8 ) . Another illustration of imagination is. â€Å"The flowers. the animate beings. the mountains. reflected al the wisdome of his best hr. as muchas they had delighted the simpleness of his childhood† ( 2. 5 ) . A similie was a figure of address in paragraph 4. â€Å"In the forests excessively. a adult male casts off his old ages. as the bite his gangrene. and at what period soever of life. is ever a child† ( 4. 14 ) . Cause and consequence was used in Emerson’s transition ; â€Å"Then. there is a sort of disdain of the landscape felt by him who has merely lost by decease a beloved friend† ( 7. 6 ) . Both of the writers have similarities between the manners of authorship. They both contained the syntax elements to do their address and transition powerful. They were both considered to be Rebels. because of their actions towards regulations and or Torahs. The difference between these writers. is the fact that Henry was really passionate about nationalism and how America needs to contend Britain to be free from their regulation. Emerson writes about nature and how nature is beautiful. and relates to adult male. Emerson wasnt involved with any of the rationalist actions against the British. In Conclusion. Henry and Emerson manners of composing were similar anddifferent. Those both contained cardinal elements of literature. while they used different words and phrases.

Essay on Drug Abuse and its Prevention Essays

Essay on Drug Abuse and its Prevention Essays Essay on Drug Abuse and its Prevention Essay Essay on Drug Abuse and its Prevention Essay Drug Abuse Essay A drug is a substance which may have medicinal, intoxicating, performance enhancing or other effects when taken or put into a human body or the body of another animal and is not considered a food or exclusively a food. I chose drugs that impact me a lot. It’s a sad fact that drugs are being abused among people not only in our country but also it is practiced by others especially the teenagers in our generation maybe because the lack of attention of parents to children or the friends were bad influence, but I believe it’s not excuse to be involved in such a situation like this. It is the choice of an individual whether he/she will be influenced by or follow what others do to make their lives miserable. Drug abuse is what I would consider a pretty severe problem we have here in the Philippines. There are many different types of drugs such as marijuana, cocaine, ecstasy, and heroine to just list a few. These drugs are all fairly simple to produce. Teenage drug abuse Teenagers use drugs because they want to fit in. No one wants to be the only one not participating. No one wants to be left out. So sometimes they make bad decisions, like taking drugs, to cover-up their insecurities. * Because they want to escape or relax. * Because they think it makes them seem grown-up. * Because they want to rebel. Sometimes people turn to drugs not so much for themselves, but to make a statement against someone else, such as their families or society in general. * Because they are curious. Adolescents are curious about having new experiences. Seeing someone doing drugs makes them more curious to know how drugs will make them feel. It is important that kids are kept away from this type of environment. * Because of the Peer Pressure * Emotional pressure. Loneliness and depression raise emotional pressure, and some teens seek a chemical solution to this problem. * Because they are bored Often-bored-teen are 50 percent more likely than not often bored teens to smoke, drink, and use illegal drugs. Teens who cant talk to their parents are more likely to feel isolated, and use drugs. * Because they want attention. Ways to prevent drug abuse The reasons above should never be an excuse to abuse ourselves. While it’s practically impossible to prevent anyone and everyone from using drugs, there are things we can all do to avoid drug and/or alcohol abuse. By sharing this knowledge with those closest to you, you yourself may be able to prevent them from doing drugs, too. Good communication with all family members, especially with our parents would be one of the effective ways for us not to sort on taking drugs when it comes to dealing with our problems.

Marine Science vs. Oceanograph essays

Marine Science vs. Oceanograph essays The European Sea Floor Observatory Network is establishing a network of long-term, sea floor observatories at key provinces around the European area in relation to physical, chemical, oceanographic and biological phenomena. ESONET is focused in the ocean margin areas which are less well known and generally beyond the reach of existing ocean data systems. The European Ocean Margin region extends approximately 15,000 kilometers from the Arctic Ocean to the Black Sea, comparable with the total land mass of Europe. Only a small fraction has been explored and new features and animals are discovered every year. The objective is to produce a practical plan for long term monitoring of the ocean margin environment around Europe. ESONET will be complementary to other oceanographic networks. Both long-term data collection and alarm capability in the event of hazards, like earthquakes, will be considered. Another relationship between geological oceanography and marine biology is the Joint Global Ocean Flux Study (JGOFS), set in the late 1980s to study the ocean carbon cycle. An ambitious goal was set to understand the controls on the concentrations of carbon and associated nutrients in the ocean. A new field of ocean biogeochemistry emerged with an emphasis on quality measurements of carbon system parameters and interdisciplinary field studies of the biological and physical process which control the ocean carbon cycle. As they studied ocean biogeochemistry, they learned that the simple views of carbon uptake and transport were severely limited. JGOFS has been supported primarily by the U.S. National Science Foundation in collaboration with the National Oceanic and Atmospheric Administration. The European Sea Floor Observatory Network is establishing a network of long-term, sea floor observatories at key provinces around the European area in relation to physical, chemical, oceanographic and biological phenomena. ESONET is focused i ...

Risk Perception and Communication Essay Example | Topics and Well Written Essays - 3000 words

Risk Perception and Communication - Essay Example The success of effective communication, especially on the security issues depends on the public confidence and trust in the government agencies. That is how the public perceives the security agencies. Cases of terrorism have raised an alarm and the general public depends on the government to get adequate security. Hence, police services are very crucial for the public to be assured that there is peace and security in the country2. Building and nurturing trust in the communication process is useful in the risk management process. Truthful, open, frank and honest in communication ensures that there is an effective outcome3. Individuals are more likely to deliver information to a person they trust. When the public does not have adequate knowledge of the risk at hand, trust plays a crucial role4. The public has to be given a guideline on how to avoid the risk and they will only follow instructions from a person they trust. Trust also plays a crucial role in public perception about the se verity of the risk that the people may face5. The government has to play a role to ensure that the public is aware of any risk that may occur. Primarily, terrorists’ intention is to generate uncertainty and fear in order to challenge the emergency communication process. When fear is created, the public does not obtain the appropriate information because fear affects the process of communication6. In cases of terrorists attack, the public perception of confidence and trust in the government agencies affects the compliance.

Dixons Retail Group e-commerce Assignment Example | Topics and Well Written Essays - 4250 words

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